Preparation is Key

Preparation is Key

Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the shoot.

Video production is a lot of work. Before proceeding, you need to have figure out everything you will need and assemble them. Remember, the best defense against unforeseen problems and delays is pre-planning. Pre-production delves on the logistics of video production and focuses on a range of work including scriptwriting, creating storyboards, production scheduling, determining your equipment needs, finding locations, lining up your talent including the cast and crew, getting supplies and props as well as wardrobe selection. Below are some tips on how to make the most of your preparation phase.

1. Get your script and storyboard prepared before anything else

Make that the basis of writing your script and storyboard.

Meanwhile, creating your storyboard doesn’t require for you to be a talented artist. You can either use drawings or picture clippings to create the scenes in your script. A storyboard is crucial because it makes you visualize the scene by scene breakdown of the video. The storyboard is an invaluable guide on how the shoot will go, and can make the necessary adjustments beforehand.

2. Construct a Shot List

A shot list is simply a detailed shot-by-shot breakdown of each scene. Open Microsoft Excel or similar software and create a table composed of three columns: scene Number, location and detailed description. Specifics of each scene, such as what props should be used, how the camera lights should be placed and crew that

3. Come up with a production schedule

The production schedule will determine the overall production workflow and steer the process in the right direction. The following information should be in the schedule: Location, equipment needed, and the date and time of the shoot. Writing these important details down on paper will help you track the production, manage expectations, and target concerns.

Planning ahead of time will prepare you to handle unforeseen elements – whether they be scheduling conflicts, scene confusion, location unavailability or equipment shortage – and this will ultimately take you closer to achieving your goal.

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